The United Kingdom’s Financial Conduct Authority (FCA) has recently issued a “final warning” to non-compliant crypto firms in the country. These firms have been urged to adhere to new financial promotion rules, but the majority of them have failed to respond to the regulator’s inquiries. In this article, we will explore the implications of this warning and the potential consequences for crypto businesses in the UK.

The FCA’s Concerns

The FCA expressed its concern over the lack of engagement from unregistered and overseas crypto asset firms regarding the upcoming changes in the regulations. Out of over 150 firms surveyed by the regulator, only 24 have responded so far. The FCA emphasized that it considers this new rule to be an important change, and it expects all crypto businesses to comply.

New Financial Promotion Rules

The new rules set by the FCA will significantly restrict the way unauthorized and unregistered crypto businesses can communicate their financial promotions. These rules will come into effect on October 8, and any firms that continue to make illegal financial promotions to UK consumers may face severe penalties, including imprisonment and fines.

The FCA’s letter states that unauthorized crypto firms will no longer be allowed to share promotions with UK customers that encourage them to invest in crypto assets. Instead, communications should be limited to purely factual information and instructions for existing customers on how to transfer, withdraw, or sell their existing assets.

Lack of Compliance

The FCA’s warning comes as a response to the poor engagement from crypto firms in the UK. With only a small fraction of firms responding to the regulator’s survey, there is a pressing need for these businesses to urgently consider their position and ensure compliance with the upcoming regulations.

Failure to comply with the new rules could result in serious consequences for both the firms and the platforms associated with them. Social media apps, search engines, app stores, and payment companies may also be held liable for money laundering offenses if they are associated with unregistered crypto firms.

Bybit’s Rumored Departure

The difficulty of complying with the new rules has already led to speculation about crypto exchange Bybit planning to leave the UK market. However, Bybit’s CEO, Ben Zhou, clarified that compliance remains the company’s top priority, and no final decision has been made regarding the firm’s future in the region.

The Broad Scope of the Rules

The FCA’s rules on financial promotions for crypto businesses extend to various forms of communication, including apps and social media. In a set of guidelines published in July, the FCA even highlighted that crypto memes could potentially violate the agency’s promotion rules.

The intention behind these broad rules is to ensure that unauthorized crypto firms do not mislead or deceive UK consumers through their promotional activities. The FCA aims to protect consumers from potential investment risks associated with the crypto industry.

Urgent Action Required

With the deadline for compliance approaching, the FCA has urged non-compliant crypto businesses to take immediate action. If these firms believe they will be in breach of the regulations, they should carefully consider their position and make the necessary adjustments to ensure compliance.

The FCA’s final warning serves as a wake-up call for the crypto industry in the UK. It emphasizes the importance of adhering to regulations and protecting consumers from potential financial harm. The FCA’s efforts aim to establish a safer and more transparent environment for crypto investors in the country.


The financial regulator in the UK has issued a final warning to non-compliant crypto firms, urging them to adhere to new financial promotion rules. The lack of engagement from these firms has raised concerns within the FCA, leading to potential penalties for non-compliance. It is crucial for crypto businesses to take immediate action to ensure compliance with the upcoming regulations and protect consumers. By promoting transparency and accountability, the FCA aims to create a safer environment for crypto investors in the UK.